Marketing Manager

Salary - Up to £50k

Work Setting- 4 days in the office ( further flexibility for the right candidate)

My client is expanding and is looking for an enthusiastic and experienced Marketing Manager, who has proven experience in managing marketing services for clients. 

The Ideal Candidate:

The role will be largely based in the office but with some WFH flexibility.

The successful candidate must be prepared to ‘own’ the marketing function. This includes in driving the business forward particularly in terms of developing audience insights and research. The successful candidate will be a self-starter, deliver to deadlines & have the confidence/gravitas to interact with senior stakeholders.

Desired Personal Attributes & Skills:

• High energy levels - upbeat & engaging, with a positive outlook

• Experience and interest in the wider media, marketing & communications sectors

• Strategic thinker

• Audience insights & research experience and data/analytical skillset

• Natural organisational & prioritisation skills

• High level of attention to detail

• A self-starter, with creative flair

• Copy-writing capability and design/visual comms competency

• Hands on approach

• People management experience Responsibilities Annual Marketing Plan & Brand

• Oversee the development of an annual sales & marketing plan & ensure execution of all key projects/activities.

• In conjunction with senior management manage the business’s brand guidelines, media positioning & core value and ensure our in-house design team adhere to them National Advertising Markets

• As per the Marcomms plan, produce engaging, thought-provoking, insight-driven pieces for advertisers & their agencies on lead networks (Health & Fitness, Cinema, Retail, Playcentres & Schools) mainly via B2b Email, Web & Social Media channels Company Credentials, Network Presentations & Media Packs

• Company Credentials - to ensure we have a ‘live’ set of credentials that can form the basis for pitches to landlords & other potential partners.

 • Network Presentations - to make changes of a major nature as & when required.

• Media Packs - to create media packs & other specific sales materials.

• Mock-Up’s & Photo Library - as needed for pitches; update photo library as required. Market Research & Insights

• Develop, manage & maintain network consumer audience insights from both primary and secondary research sources; we are heavy users of TGI and YouGov data sources, but also encourage research initiatives, often in partnership with client advertisers.

• Develop insights into key advertising client sectors to support our sales approach

• Develop good working relationships with our primary trading customers – UK Out-of-Home Specialist agencies to better understand their needs.

• Undertake regular benchmarking exercises across our sector to assist develop business competitive advantage where necessary.

 IT Systems knowledge

• MS & Adobe packages, including MS Dynamics for CRM, an associated email system called Click-Dimensions & Creative Suite.

Benefits

Hybrid Working

Company events

Pension

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