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Salary – Up to £50k
Location – Berkshire
Work Setting – Hybrid – 2 days WFH
The ideal candidate will have at least 5+ years’ experience in a fast paced environment and be highly analytical and inquisitive.
Key Responsibilities:
Strategis
e and Implement: Craft and oversee the implementation of a comprehensive brand loyalty strategy aimed at increasing customer engagement, boosting retention, and maximizing sales.
Execute and Manage: Lead the execution of all loyalty marketing plans by managing the project calendar and refining the overall promotional direction.
Research and Customize: Conduct in-depth target audience research and apply data-driven customer segmentation to tailor loyalty programs for each audience segment.
Plan and Grow: Develop and co-manage the annual business plan and CRM roadmap, focusing on exceeding sales targets and KPIs.
Optimize and Engage: Continuously enhance our Loyalty & CRM platforms to create more engaging communications, promotions, and customer experiences.
Analyse: Leverage insights, campaign analysis, and customer feedback to fine-tune CRM plans, ensuring improved campaign performance and enhanced customer retention/reactivation.
About You:
You will possess previous experience of working with CRM Marketing Campaigns - from strategy to execution.
Experience within a fast-paced retail environment,
Highly analytical and inquisitive - with experience of working with large customer data
Experience in translating insights into loyalty strategies and plans
Excellent communication, presentation, problem solving and project management skills.
Benefits:
· Hybrid Role
· Progression and Development Routes
· Monthly Team Socials