Paid Media Manager

Location: Farnham

Salary:  Up to £50k DOE

Flexibility: 2 Days WFH

My client, a leading agency is looking for a Paid Media Manager to come on board and join their expanding team.

·    Creating, developing and implementing effective long and short-term paid search strategies with excellent ROAS for our clients.

·    Managing PPC budgets while strengthening platform accounts and key client relationships.

·    Running and optimising multiple PPC campaigns simultaneously.

·    Overseeing campaigns across several platforms (e.g. Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Social Media Ads, Microsoft Ads).

·    Targeting selected groups through keyword and audience research.

·    Managing and editing campaign budgets and adjusting bids to optimise ROAS.

·    Tracking daily, weekly and monthly KPIs to identify opportunities for improvement or more efficient spending.

·    Reporting KPIs to management regularly via various dashboards.

·    Producing engaging, clear and concise copy for campaigns.

·    Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.

·    Staying up-to-date with PPC/SEM trends and techniques and applying them where relevant.

What You Will Do

·    Manage a portfolio of our client's paid media campaigns, working across an exciting and diverse range of platforms, including paid search, display and video.

·    Work with the Account Manager and Digital Team to develop strategies for your accounts.

·    Work with clients to set campaign KPIs and ensure performance is monitored closely against client goals and contractual requirements.

·    Develop and maintain close and productive client relationships, as well as have the ability to identify new business opportunities from existing clients.

·    Develop a strong insight into each client's campaign(s) and provide well-informed, strategic and timely advice to clients and internal departments to continually optimise activity.

·    Create and provide campaign performance reports and ensure they are shared and communicated well to the client.

·    Work with other senior members on forecasts and proposals.

Skills, Knowledge and Experience

·    Minimum 3 years’ experience as a Digital Marketing Specialist with Google Ads certification.

·    Experience with multiple platforms, e.g. Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.

·    You'll need strong analytical and numeracy skills and be confident translating large amounts of data into easily understandable or visual reports.

·    Expertise in using and manipulating paid search dashboards to optimise spending.

·    Confidence using Google Analytics or similar tools.

·    Excellent verbal and written communication and Experience presenting reports and optimisations.

Good to have

·    Facebook Blueprint Certification

·    Microsoft Ads Certification

·    Any other relevant digital marketing qualifications

Benefits

·    Hybrid working

·    Annual salary review

·    Regular social events

·    Monthly Recognition Scheme

·    On-site parking

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