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B2B Email Marketing & Automation Coordinator

Up to £34k

North London

The role requires set -up of automation, managing content (written and visual) and supporting digital marketing campaigns that drive customer engagement, brand awareness, and lead generation.

KEY SKILLS

  • Strong understanding of email marketing best practices and experience with email platforms and automation (preferably Upland/Adestra).

  • Proven experience managing social media accounts and growing engagement.

  • Proficiency in scheduling tools such as Hootsuite, Later, or Buffer.

  • Ability to analyse performance data and adjust strategies accordingly.

  • Basic knowledge of SEO and content marketing principles.

  • Understanding of social media algorithms and trends.


RESPONSIBILITIES

Email Campaigns

  • Working with provided content and existing templates, execute email marketing campaigns, including newsletters, promotional offers, and automated sequences.

  • Ensure email content is engaging, visually appealing, and aligned with brand messaging.

  • Monitor email performance using analytics tools (e.g., HubSpot, Upland/Adestra) and optimise campaigns based on open rates, click-through rates, and conversions.

  • Manage and segment email lists to ensure effective targeting.

  • A/B test email subject lines, content, and layouts to improve engagement.

  • Ensure compliance with GDPR  

Digital Campaign Support 

  • Set up of website campaign landing pages as required.

  • Plan and schedule engaging social media content across platforms such as LinkedIn, Instagram, Twitter, and Facebook as required.

  • Manage social media calendars, ensuring alignment with current marketing campaigns as required.

  • Track social media performance using analytics tools (e.g., Meta Business Suite, Hootsuite) and adjust strategies to enhance engagement as required.

  • Stay updated on social media trends, platform updates, and best practices.

Content

  • Proofread and edit content to ensure clarity, accuracy, and brand consistency.

  • Repurpose content for different platforms and audiences.

  • Performance Monitoring & Reporting

  • Generate reports on email and social media performance, providing insights and recommendations for improvement.

  • Identify trends in engagement, conversion rates, and audience behaviour.

  • Present findings and optimisations to the wider team.

BENEFITS

  • WFH 1 Day

  • Team socials 

  • Progression and Development 

 


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