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Digital Communications Manager
Up to £42k
Bracknell
My client is a an internally recognised retailer of Hair and Beauty goods.
KEY SKILLS
Successful candidates must have demonstrable experience in email marketing ideally within retail or ecommerce, with strong knowledge of email marketing tools (Emarsys experience highly desirable).
Experience in retail marketing
Experience in relevant – SMS, Email, Digital & CRM
Experience in event driven / automated communication
RESPONSIBILITIES
SMS Strategy Development:
Define the SMS strategy for the business, including an annual plan covering BAU campaigns, automated programmes, CRM activity, and discount triggers.
Collaborate with the CRM team on customer segmentation and targeting.
Budget Management:
Manage the SMS budget.
Monitor SMS usage and credits to ensure maximum value for money.
Request required translations from agencies.
Omni-Channel, Automation & Personalisation:
Manage all automated programmes in UKI and CE, including regular monitoring and improvements.
Utilise the Emarsys platform to execute omni-channel campaigns to improve customer experience and aid conversion.
Participate in scoping sessions for new or optimising existing customer lifecycle programmes.
Adopt an ‘automate first’ approach to programme and campaign execution.
Team Management:
Manage the Digital Communications Specialist and have dotted line responsibility for the Digital Communications Coordinator.
Ensure accurate workload scheduling on a weekly basis.
Develop and ensure direct reports have up-to-date PDPs and objectives.
Manage the performance of direct reports through 1:1s, coaching, and consistent feedback.
BENEFITS
WFH- 2 Days
Team Events