
With the rise of AI and automation, the digital marketing sector is experiencing rapid changes in hiring trends.
As businesses adapt to new technologies, certain roles are becoming increasingly sought after.
Here's a look at the hottest jobs in the digital sector for in 2025 right now:
1. Paid Media (Paid Search and Paid Social): In 2024, Paid Media roles made up 70% of the positions I recruited for. These roles demand sharp analytical skills and proficiency with platforms like Google Ads and social media advertising.
Clients are looking for individuals who can not only strategise but also manage complex advertising campaigns.
2. SEO: Search Engine Optimisation remains critical as businesses strive to enhance their organic visibility. Companies are on the hunt for specialists who understand search algorithms and can implement effective optimisation strategies.
Skilled SEO candidates continue to be in high demand.
3. Social Media: Social Media roles will always be hot! Candidates with experience in social media management, content creation, and analytics are highly coveted.
Effective onboarding is crucial to retain talent in this ever-evolving field.
4. CRM and Email Marketing: Professionals who can create targeted campaigns and manage customer relationships are essential.
These roles are pivotal in driving customer engagement and retention, making them highly sought after.
5. Digital Marketing Manager: This hybrid role blends multiple disciplines and is invaluable as companies seek leaders who can strategise and execute across various channels.
Digital Marketing Managers with a proven track record are increasingly difficult to find and are becoming indispensable to businesses.
Final Thoughts
Despite some challenges with starting salaries, the demand for top talent in these sectors remains high.
However, now more than ever businesses must ensure they stand out when hiring, and candidates need to stay updated on the latest trends, technologies, and platforms to remain competitive.