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Loyalty & CRM Manager

Up to £40k

Berkshire

My client is a leading, international Brand looking for a CRM & Loyalty Relationship Marketing Manager to join their expanding team

KEY SKILLS

  • You will possess previous experience of working with CRM Marketing Campaigns - from strategy to execution.

  • Experience within a fast-paced retail environment,

  • Highly analytical and inquisitive - with experience of working with large customer data

  • Experience in translating insights into loyalty strategies and plans

  • Excellent communication, presentation, problem solving and project management skills.

RESPONSIBILITIES

  • Strategise and Implement: Craft and oversee the implementation of a comprehensive brand loyalty strategy aimed at increasing customer engagement, boosting retention, and maximizing sales.

  • Execute and Manage: Lead the execution of all loyalty marketing plans by managing the project calendar and refining the overall promotional direction.

  • Research and Customize: Conduct in-depth target audience research and apply data-driven customer segmentation to tailor loyalty programs for each audience segment.

  • Plan and Grow: Develop and co-manage the annual business plan and CRM roadmap, focusing on exceeding sales targets and KPIs.

  • Optimize and Engage: Continuously enhance our Loyalty & CRM platforms to create more engaging communications, promotions, and customer experiences.

  • Analyse: Leverage insights, campaign analysis, and customer feedback to fine-tune CRM plans, ensuring improved campaign performance and enhanced customer retention/reactivation.

BENEFITS

  • Hybrid Role

  • Progression and Development Routes

  • Monthly Team Socials

  • Trips abroad to different offices

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